China‘s e-commerce platform "Black Five" battle started

Double 11 buy and buy the rhythm has not completely dissipated, the majority of chores also ushered in the "Black Friday." "Black Five", a Carnival originated from the United States, has expanded to other countries in the world after years of development. In 2014, Amazon China brought "Black Five" to China through its overseas shopping malls, while China‘s domestic cross-border e-commerce platforms like Tmall International, JD.com, Suning Global Marketplace, Netease Koala, "Promotions, opening up a new battlefield after 11 double. This year, "Black Five", how to play each platform?

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Amazon: Global linkage across five Eurasian countries

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In 2014, Amazon China took the lead in bringing "Black Friday" to China through its overseas shopping malls. It is understood that this year‘s "Black Five" will continue until the end of November.

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1, November 23-25 ??open 72 hours "black five" peak period. Will be the first to launch across the United States, Britain, Japan, Germany, the global linkage between the five big promotion. Amazon Prime member services will once again expand the selection coverage.

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2, this year‘s "Black Five" Carnival launched a series of shopping-themed online entertainment. From November 21 to November 27, Amazon China will launch a 5-way variety live broadcast program, inviting celebrities like Shen Nan, Hu Ke, Fu Xinbo, Song Jia, Yang Di and Ye Yi Qian to interact live and share the experience of Amoy sea and Black Friday chop hand list.

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3, many international brands unveiled. Amazon China will join hands with many international big names such as UGG, Stuart Weitzman, Boy London, London boys, Michael Kors, Sam Edelman, DIOR Dior, JURLIQUE Julie KoeRASTASE, Marmot Marmot, Bose, Wolf Blass complex, Honeywell Honeywell, GROHE Grohe, ZWILLING double vertical, B.toys, LEGO Lego and other brands.

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During the overseas shopping festival this year, Amazon acquired overseas for the first time the United States, Britain, Japan and Germany, the four major overseas sites. This makes the overseas shopping festival either in terms of the number of simultaneous promotions or the number of preferential products have become the largest since Amazon online

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Lynx International: More than 56 countries involved

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As an important revelry after Thanksgiving, this big black-and-white promotion from the West is getting more and more attention from Chinese consumers.

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It is understood that Lynx International "Black Five" this year highlights the following:

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First, Macy‘s announced one day earlier than the United States to participate Lynx International "Black Five." As the founder of the "Black Five" in the United States, Macy‘s took the lead in opening the Superbrand Day in Lynx and focused on the introduction of a hot young tide brand for social media.

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Second, Europe and the United States, Japan and South Korea over 56 countries, more than 1,000 popular global brands to participate Lynx International "Black Five."

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Third, Aston Martin, Manchester City Club "Black Five" for Chinese consumers launched 40,000 Manchester City Dream Package. Players can sit in the channel seat, close contact with the players.

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Fourth, the popular international brand "Black Five" during the first exclusive by China Lynx International. German anti-allergic BEBA milk powder, Hitachi moistening ice ion beauty instrument online exclusive debut, Asia‘s largest luxury retailer reebonz launched first-line hot luxury bags.

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Fifth, focus on the "Belt and Road" national selection of good things. Has achieved full-link traceability of Malaysia, Thailand and other imported bird‘s nest through the Lynx International became the most popular imported tonic.

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Owen, general manager of Lynx International said that we put forward the "black five" slogan is "possession of the world in place", from a consumer perspective, is from a global perspective on this issue.

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It is understood that Lynx International "Black Five" this year will be consumer experience-based, rather than simply do more transactions. According to the package delivery speed, consumer preferences will do some adjustments.

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According to Ovon said that the "black five" more play is hoped to trace the good global good products to do some better promotion. From the marketing of discount games, this time there are tax zones, Lynx International courier products will provide tax services, import duties borne by the merchants, consumers will be more affordable.

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Jingdong global purchase: open "Jing Cai million countries" all carnival purchase

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Jingdong Global purchased in 2015 on the line, November 24-26 this year, Jingdong opened the "Beijing Cai Cai Guo" all carnival purchase. During the "Black Five" period, Jingdong‘s global share of self-operated products covered 199 minus 150, two pieces of 20% off, and three pieces of 30% off. The tax zone, the AR test zone, the goddess zone, and the tip zone opened the promotional game.

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To date, Jingdong has globally purchased goods covering more than 70 countries and regions such as the United States, Canada, South Korea, Japan, Australia and New Zealand. The cross-border network is fully open and includes more than 10 cross-border ports, over 110 overseas warehouses and over 600 Global shipping links and distribution networks throughout China.

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In addition, JD will use AR technology to create multi-scene marketing campaigns live, helping build links between brands and consumers in more forms and scenarios.

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Suning Overseas: "Black Five" broadcast live 48 hours

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November 20-25, Suning will open the "black five" mode, the buyer will be in Atlanta, Los Angeles, Cabazon Super Ola, Livemore lady noble, ValleyFair lady shopping district and other regions 48 hours of non-stop live procurement.

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In the direct broadcast channels, Suning Tesco, Dragon Ball live, pptv and other platforms simultaneously live. In addition, the category also expanded, the "Black Five" combined with Estee Lauder, a2, Hourglass, MAC and other global hundreds of international brands to promote.

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1, in advance to collect North American "black five" main push promotional information, open overseas pre-sale of goods.

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2, "Black Five" live and Suning Cultural and creative, logistics, finance and other multi-industry joint interaction to build Suning overseas acquisition of ecological system.

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3, through the buyer‘s global live broadcast site purchases, consumers can clearly understand the source of Suning‘s products purchased.

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4, many explosions products will be lower than the double 11 prices on the line.

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Netease Koala: Open "foreign goods festival"

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With the arrival of "Black Five", Netease Koala "Foreign goods Festival" will be opened.

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This year, "Black Five", Netease Koala will launch a variety of limited edition high-end products, celebrities with the first paragraph of goods. In addition, Netease Koala is also tailored for the paid black card members, "Black Five" exclusive, including advance purchase, exclusive price, exclusive gift vouchers, limited high-quality goods and other exclusive access.

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On the eve of the "Black Five", Netease Koala launched the "spirits coupon spike" campaign, some brands launched a discount of at least 50% off.

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In the gameplay, Netease Koala to add more interactive elements, the introduction of commodity auction links, consumers can use each increase of 1 yuan of play, grab some high-net-worth of goods.

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Ocean Terminal: "Black Five" lasted 13 days

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Wharf 2017 Global "Black Friday Carnival" officially started at 0:00 on November 17 and will end on November 29 for a duration of up to 13 days.

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1, Ocean Terminal More than 60,000 merchants in the world participate in "Black Five" involving more than 400 categories of apparel, shoes, bags, cosmetics, and maternal and child health care in 83 countries and regions including the United States, Japan, South Korea, Australia and New Zealand .

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After 2,60 joined the sea shopping army. Ocean Terminal data show that 70 and 80 after the main force for overseas shopping, respectively, accounting for 28% and 39% of overall consumer users, 90% of users accounted for 26%, 60% of users accounted for 5%, higher than the proportion of 2 % Of users after 97.

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3, male users favorite to buy sports goods. Champion sweater, adidas coconut shoes are the hottest sellers, in addition, Coach belts, Burberry scarves to become one of the most purchased items for male users.